Burberry Burger anyone?

Today, I stumbled across the wonderfully fresh blog “Eat Drink Chic”.  Although I am obviously a little behind the times with this blog caper, I just had to share with you her post of 29 January 2010 titled “McFancy”.

In her post, Amy Moss writes “Last year I was approached by The Cool Hunter to style some photos for a pitch to McDonald’s for an upmarket pop-up restaurant for fashion week.  The concept was to give McDonald’s food a complete makeover and re-brand the fast food giant with an aesthetic suitable for a 5 star restaurant.”  Read more about it here.

And the results …

Gucci fry, anyone? 

How fun!

More Macaroons ... Swoon!

I have blogged about macaroons before, about those made by Ladurée the famous French brand everyone is familiar with. But gorge your senses on these little pretties from Theurel & Thomas, the “first patisserie in Mexico” to specialize in French macaroons. Yes, Mexico.

Theurel & Thomas have recently undergone a re-banding by Mexican design agency Anagrama who redesigned their store in San Pedro, Mexico. The results are visually stunning.

“For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macaroons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication”

Images via Theurel & Thomas and Anagrama.