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Tuesday, October 26, 2010

Ice, Ice, Baby

Check out this new kid on the block. Moët and Chandon recently launched their first and only vintage ice champagne, Moët and Chandon Ice Impérial. I was lucky enough to stumble across it when holidaying recently in Los Angeles at the Tropicana Bar at The Hotel Roosevelt.

A champagne that is supposed to be consumed on the rocks? Don’t panic! The idea of drinking Champagne on the rocks is a practice that is common in Europe and the Mediterranean. The French even have a word for it, piscine, which roughly translates to the idea of plunging into a pool.

For the first time ever though, this champagne is especially formulated to be exclusively served over ice as a cocktail – “With Ice Moët Impérial, Moët & Chandon creates new opportunity to drink Champagne", says Moët & Chandon Chef de Cave, Benoit Gouez.

The fabulously presented white and gold bottle contains a blend of pinot noir, pinot meunier, and chardonnay, and has notes of tropical fruits, sweet spices like licorice, red fruits and peppermint.

However, there’s a little downside. Moët and Chandon Ice Impérial is not available for purchase on the open market. It will only be served in selected exclusive sunny resort destinations such as Biarritz, St Tropez, Rio, Bora Bora, The Maldives, Cabo San Lucas, Miami and Los Angeles. Santé!

Monday, October 18, 2010

More Macaroons ... Swoon!

I have blogged about macaroons before, about those made by Ladurée the famous French brand everyone is familiar with. But gorge your senses on these little pretties from Theurel & Thomas, the “first patisserie in Mexico” to specialize in French macaroons. Yes, Mexico.

Theurel & Thomas have recently undergone a re-banding by Mexican design agency Anagrama who redesigned their store in San Pedro, Mexico. The results are visually stunning.

“For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macaroons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication”

Images via Theurel & Thomas and Anagrama.
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