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Monday, October 18, 2010

More Macaroons ... Swoon!

I have blogged about macaroons before, about those made by Ladurée the famous French brand everyone is familiar with. But gorge your senses on these little pretties from Theurel & Thomas, the “first patisserie in Mexico” to specialize in French macaroons. Yes, Mexico.

Theurel & Thomas have recently undergone a re-banding by Mexican design agency Anagrama who redesigned their store in San Pedro, Mexico. The results are visually stunning.

“For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macaroons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication”

Images via Theurel & Thomas and Anagrama.

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