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Monday, June 21, 2010


I love Brit fashion. I love Brit winter fashion even more. I love it because I really can’t justify the gorgeous layering of knits, scarves, cardigans, jackets, more scarves, leggings, boots, beanies (and/or berets) in this climate. When I was in the UK last year, I came across the clothing brand Joules.

A UK-based brand, Joules Clothing “aims in promoting not only casual fashion and comfort, but also in upholding the British lifestyle”. It supports the one sport that has a big significance in the nation’s culture: horseback riding, with most of their designs being equestrian in character. Do these polo shirts conjure up images of a day at Royal Ascot where one might bump into a royal or two … Oh, is that you, William?

Brit tradition is also supported by Joules, with their current wardrobe highlighting the use of tweed fabric. Tweed can be casual, formal and street, or reserved and formal depending on how it is worn and matched with other clothes and accessories. I love Joules because it makes even the traditional look cool (ok, perhaps you only get away with it in the the UK, not Australia).

The best thing is – Joules Clothing is available online!!! And, they ship to Australia!!!
Yay, oh happy days!


Images courtesy of Joules Clothing (UK)

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